Contact: Eileen Rivera
Vice President Communications
Pearson Government Solutions
eileen.rivera@pearson.com
703.284.5674

Contact: Jane Rothman
Vice President, Marketing and Public Relations
Elderplan
718.921.7601

ELDERPLAN (BROOKLYN, NY) SELECTS INFORMIS™ FOR MEMBER INTERACTION MANAGEMENT

Elderplan (Brooklyn, NY) selects informis™ as the member interaction management solution for its Medicare Advantage plan to provide consistent, accurate and CMS-compliant information to its members.

Arlington, VA, February 12, 2007 — Pearson Health Solutions (Pearson), a division of Pearson Government Solutions, today announced that Elderplan (Brooklyn, NY) selected informis as the member interaction management solution for its Medicare Advantage plan to provide consistent, accurate and CMS-compliant information to its members. Pearson, in conjunction with its partner, Finelight (Bloomington, IN), will implement informis' marketing and contact management components for Elderplan.

The only complete member management solution available, informis combines extensive knowledge of CMS' national Medicare program, a unique member service model and performance-based pricing accountability. Elderplan's members will receive a customer service experience that is unsurpassed in the industry.

"Our members require and deserve to receive consistent and accurate information every time they contact Elderplan," stated Eli S. Feldman, president and chief executive officer. "We are looking forward to working with Pearson and Finelight to provide exceptional member service."

"We are pleased to announce Elderplan selected informis and signed a letter of intent with Pearson and Finelight for implementation," stated Mike Bowers, senior vice president and general manager, Pearson Health Solutions. "Providing Special Needs Plan members with exceptional customer service reinforces one of Pearson's core values, 'We do meaningful work.'"

Finelight has been the marketing and outreach communications partner of Elderplan for 12 years. "Elderplan's membership has grown significantly resulting in an increase in the volume of member interactions as well as the complexity of requests," stated Sherman Rogers, president and CEO, Finelight. "Pearson's informis will allow us to provide CMS-compliant information and member analytics."

About Elderplan

Elderplan, which started as one of the four original Social Medicare Health Maintenance Organizations (SHMOs) in the country, serves over 17,000 seniors in Brooklyn, Queens, Manhattan, Staten Island, and the Bronx. Now operating as a Medicare Advantage Special Needs Plan (SNP), the plan provides a comprehensive and coordinated program of preventative, acute, and long-term health care coverage to New York seniors.

Elderplan has been nationally recognized for its innovative service delivery, and was a recipient of the Points of Light President's Service Award for its Member-to-Member volunteer program.
http://www.Elderplan.org.

About Finelight

For twenty years, Finelight has helped clients find the most effective ways possible to connect with their customers. As a national marketing and advertising agency, Finelight is recognized for its focus in health care, insurance and financial services.

A team of account and creative professionals bring Finelight clients an exceptional combination of strategic insight and big, bold creative ideas. From branding and direct response, to interactive and telesales, Finelight helps companies learn about their customers, design powerful creative solutions and deploy smart strategies to produce results.

At Finelight, it's all about client growth. http://www.finelight.com

About Pearson Health Solutions

Pearson Health Solutions, a division of Pearson Government Solutions, has more than 20 years' experience in managing award-winning, customer interaction management contact centers for federal agencies, the commercial health care market, as well as state and local governments-both domestic and international. Pearson Health Solutions disseminates timely, consistent and accurate information to consumers on behalf of its customers, including: Centers for Medicare & Medicaid Services' 1-800-MEDICARE, Centers for Disease Control and Prevention's 1-800-CDC-INFO, and large Pharmacy Benefit Managers supporting multiple Health Plans. An expert in business process outsourcing, Pearson Health Solutions specializes in contact center management, beneficiary and provider outreach, human capital management, as well as data and content management.