Contact: Eileen Rivera
703.284.5674

PEARSON HEALTH SOLUTIONS INTRODUCES INFORMIS™ AT THE MEDICARE
ADVANTAGE CONGRESS

The provider of CMS' Beneficiary Contact Center (1-800-MEDICARE) program offers Health Plans the only turnkey solution completely focused on Medicare enrollment and member interaction services including: marketing, contact management, sales management, integrated operations, and analytics.

Arlington, VA., January 29, 2007 - Pearson Health Solutions (Pearson), a division of Pearson Government Solutions, today announced a unique member interaction management solution, informis™ (www.informissolution.com) at the Medicare Advantage Congress event in Phoenix, AZ. The only complete member management solution available, informis combines extensive knowledge of CMS' national Medicare program, a unique member service model and performance-based pricing accountability.

The landscape of the Medicare market is undoubtedly changing. New programs, such as Prescription Drug Plans, have given Seniors more choices than ever before. Add to the landscape complexity the torrent of baby boomers poised to flood into the system-and the need for remarkable member management increases exponentially. informis is a robust member interaction management solution that delivers enrollment modeling and analysis to drive accurate staffing projections, experienced Customer Service Representatives, agent sales force support, and CMS compliance-resulting in unsurpassed member service.

Consisting of four core components, informis synergistically works to support a Health Plan's brand and establish a sustainable competitive advantage: marketing, contact management, sales management and operations.

Marketing: With masterful-rather than mass marketing, informis creates meaningful dialogues with a Health Plans' members and prospects.

Contact Management: With a unique approach to member service, the contact management component offers an unparalleled customer experience. informis delivers accurate, compliant and consistent information so members are able to make informed choices without confusion or aggravation.

Sales Management: Expert qualifications allow informis to efficiently optimize and power agent performance. informis provides the agent sales force with a closed-loop lead management system featuring lead qualification, lead distribution-including account history with member interaction, and the ability to set real-time appointments for your insurance agents in the field.

Operations: With informis, turnkey integration and management of all member interaction components ensures operational efficiency, smoother service delivery and single-owner responsibility for the management of the project. informis' operational processes are continually analyzed and streamlined. You can be confident that your members are receiving memorable service.

At the heart of the informis member interaction management solution is a framework of analytics, measurements, and reporting that continually extracts actionable intelligence to fuel system optimization.

"With informis, Health Plan members will receive a customer service experience that is unsurpassed in the industry-from enrollment to retention, resulting in a distinct competitive advantage", stated Mike Bowers, Senior Vice President and General Manager, Pearson Health Solutions. "Providing members with exceptional customer service reinforces one of Pearson's core values, 'We do meaningful work'".

About Pearson Health Solutions

Pearson Health Solutions, a division of Pearson Government Solutions, has more than 20 years' experience managing award-winning customer interaction management contact centers for federal agencies, the commercial health care market, as well as state and local governments-both domestic and international. Pearson Health Solutions disseminates timely, consistent and accurate information to consumers on behalf of its customers including: Centers for Medicare & Medicaid Services' 1-800-MEDICARE, Centers for Disease Control and Prevention's 1-800-CDC-INFO, and large Pharmacy Benefit Managers supporting multiple Health Plans. An expert in business process outsourcing, Pearson Health Solutions specializes in contact center management, beneficiary and provider outreach, human capital management, as well as data and content management. 

About Pearson Government Solutions

With over 5,500 employees worldwide, Pearson Government Solutions, Arlington, Va., serves the U.S. federal, state and local and international governments; higher education institutions and student financial aid entities. The company designs, builds, and operates solutions that optimize the performance of public sector entities in delivering information, benefits, and services to their constituents. Clients include the Centers for Medicare & Medicaid Services, the U.S. Departments of Education, Health and Human Services, Homeland Security, Justice, Labor, and Veterans Affairs; the Equal Employment Opportunity Commission and the U.S. Office of Personnel Management.